While working at Stated Agency, Rowse reached out to me because they needed new content showcasing swatches and close-ups of new and existing products. The goal was to create a tactile experience through texture and close-up shots that highlight the quality of the products, both inside and outside the bottles.⁠ As the art director, my responsibilities included planning the shoot, creating mood boards, presenting different creative directions, developing the shoot plan, overseeing production to ensure Rowse's needs were met, styling the images, and making the swatches. Finally, I managed the post-production process, serving as the middleman between the client and our retoucher.