While working at George Jensen, I was tasked with designing a new gift card. Although this task might seem straightforward in theory, it turned out to be quite complex. The design process involved several stakeholders, so much of the work involved listening to their needs and finding solutions that would satisfy as many of them as possible. We ultimately decided to use GJ’s dark blue brand colour, incorporate a silver foil print of the crown logo, and select a thicker paper quality, all to enhance the premium feel.